Marialena Bakogiannis born and raised in Greece, is the founder of the swimwear brand “Hoolakai”, a company that reflects her deep connection to the Mediterranean lifestyle. After living in Switzerland for several years, she and her family have relocated to Dubai, where they have been living for the last 10 years.

Marialena has always been drawn to the freedom and joy that the ocean and sun bring. Her love for the beach and it’s effortless elegance inspired her to create a brand that embodies comfort and style.

After thoughtful consideration, she made the bold decision to pursue her idea. Balancing the market's needs with her personal aesthetics, she embarked on the journey of crafting minimalistic, elegant, and casual swimwear exclusively for girls

...and this is how hoo (fresh) la (sun) kai (sea) was born!